PREDICTIVE MAPPING PLATFORM
MARKET RESEARCH
Analyze Open Data in your country, improve your knowledge and make faster and easier decisions using InstaGIS.
REQUEST DEMOAdd location context to your research
Profile the neighborhood and people that you are studying using demographic and socio-economic information preloaded in the platform for you to use freely.
Know who you are surveying
Direct your email surveys accurately to a segment or specific region using our Geo Email and Geo Surveys features.
Efficient territory planning
Identify the best places to run surveys or take statistical samples, according to their attributes and pedestrian or vehicle traffic.
Territorial studies for everybody
Environment, mining, marketing or commerce, combining InstaGIS’s information with yours, you can add territorial insights to your analysis.
Analyze your points of sales and your competition
Easily detect when your point of sales are cannibalizing each other or the areas where your territorial market participation is threatened by their competitor’s location.
Load your business information
Load your sales and customer information and to generate zones of influence based on current consumption data so that each analysis you make is more precise.
InstaGIS use cases
The research department at OPV (a leading eyeglass retail chain) uses InstaGIS to understand the geographic location of their establishments and identify the competition.
By integrating their traffic and consumption information, countrywide, InstaGIS predicts the most profitable location to open a new store.
Ópticas Place Vendome Ltda.
Before any media plan, Catedral Marketing Agency performs a territorial analysis to quantify the market of their target audience
The information provided by InstaGIS quantitatively supports the soundness of an advertising campaign, thus maximizing the impact and returns of the agency and its client's investment.
Agencia Catedral
At Ripley's CRM (Customer Relationship Management) area, using, InstaGIS allows them to profile and quantify their customers' buying power through the “Family Budget Survey” and their socio-economic group (SEG) from the National Institute of Statistics.
By quantifying the total number of customers in a neighborhood and and by knowing how many people live in the area , of these new type of commercial entities, which is a key indicator to determine media budget allocation for a specific geographic location.
Ripley
